How To Catch Fish In Southern California Environmental Sciences Essay

This paper discusses how to catch a batch of fish while seawater fishing in Southern California. It discusses three chief types of fishing: kayak, breaker, and party boats. It talks about cogwheel needed for each type of fishing, locations in which to angle, and what fish to angle for during different times of the twelvemonth. Often times, some say that fishing is non a athletics for them. It is frequently considered to be deadening, and some say they do non hold the forbearance to sit around and wait for a fish to seize with teeth. While some may non hold forbearance to wait on fish, the chief job is non that it takes excessively long for fish to seize with teeth, They merely do non cognize how to acquire fish to seize with teeth. Catching a batch of fish takes a batch more than merely throwing a worm on a hook and fliping it into the H2O. Although this method may work from clip to clip, but for existent action one must acquire a little more involved than that. One must larn to angle in order to bask catching many fish. Saltwater fishing in southern California is an experience that will derive mass measures of assorted fish, provided the fisherman knows how to angle. One must cognize what types of fishing are available and which type he/she will angle. Another of import spot of information needed, is to take from the 1000s of points of angling cogwheel, to utilize while fishing. The locations in which to angle, is another really of import factor, that will greatly impact a fisherman ‘s result. Finally, which species to angle for, during what clip of twelvemonth, and with what tackle is the following most of import issue to catching fish. Once a fisherman has a cognition of the type of fishing to be done, the cogwheel needed for each type of fishing, the locations to angle, and the species of fish to angle for, he/she will get down to catch a batch of fish. The first measure in catching the most fish in Southern California ‘s seawater is to take a type of fishing that is best for the fisherman. â€Å" Fishing in Southern California is much like a deluxe assortment. And what ‘s so fantastic is that there are so many ways to take part in this banquet † ( Albert, 2003 ) . There are many types of fishing to be done, nevertheless with a limited paper length, merely three will be covered. The first is kayak fishing, this is a low to medium cost of on the H2O fishing that can suit into most fisherman ‘s budgets. The 2nd type is surf angling which includes fishing from shore, docks, and wharfs. Last but non least is angling off shore from a party boat, where fishers pay a captain to take them out on the H2O for specific fish. In order to find which type of fishing is to be done, the fisherman must take a closer expression at the cogwheel needed and cost for each, and find what best fits his/her budget. Kayak fishing, is one manner that a fisherman can bask angling on the H2O without the big cost of a fishing boat and care fees that come with it. â€Å" As we are all cognizant of we are in some tough economic times and even though kayak fishing is a reasonably cheap athletics relation to having a boat or engaging fishing ushers, it can still be a considerable investing † ( Cambria,2010 ) . A used kayak can usually be purchased with a monetary value scope from $ 300 up to $ 1000. A new kayak can be purchased for every bit low as $ 600 up to $ 2000 ( Cambria, 2010 ) . There are besides several locations that a kayak can be rented from for $ 50 to $ 100 a twenty-four hours. The monetary value of the kayak depends on the brand and theoretical account to be purchased or rented. For seawater fishing outside of bays and seaports it is recommended that one purchase or lease a sit on top kayak designed for managing unsmooth moving ridges, nevertheless an older theoretical account, sit in kayak will work. Another initial pick to be made in the purchase or lease of a kayak, is how many seats will be needed. For a individual individual there are individual place kayaks ; tandem and three place kayaks are besides available at a small higher monetary value, for those angling with more than one individual. Along with the purchase or lease of a kayak comes the fees of safety equipment, angling cogwheel, and establishing fees. Safety Equipment, a really of import factor while angling from a kayak. This type of fishing is done on the H2O, off from shore, so a flotation device is necessary. â€Å" Kayaks, that for one ground or another fill with H2O, either sink or go hopelessly unstable. This is less than desirable † ( Hutchinson, 2004 ) . There are several floatation devices available that scope from life waistcoat to existent kayak floats ; the monetary values of these vary by brand and theoretical account but can be purchased for every bit low as $ 20 and up to $ 200. It is of import to besides retrieve that while kayaking the fisherman is exposed to sunlight, so it is really of import to hold sun block and a chapeau to assist protect from Sun Burnss ( Hutchinson, 2004 ) . The Sun can be an enemy to fishing, if you get burned, it will turn a merriment and exciting twenty-four hours into a incubus that will non shortly be forgotten. Another safety point needed is leashs, these are cords that stretc h which are used to attach points to the kayak so that they do non acquire dropped into the H2O and sink. It is really of import to attach a leash to the paddle because if the paddle is lost the kayaker has no manner to paddle back to shore, it is besides recommended to attach fishing poles and any other points that the kayaker does non desire to lose. There are besides several other safety points which can be carried such as a cyberspace, foremost aid kit, tie down ropes, exigency stroboscope visible radiations, and many more. It is really of import to retrieve that there are ever dangers involved while boating. Basic fishing cogwheel needed to kayak fish. Saltwater anglers angling the seashore should hold at least one come-on projecting existent, a 6 to 7 1/2 pes fishing rod, a simple and easy to transport tackle box, maulerss, visible radiation to heavy weights, and plastic gigues or enticements ( Kovach, 2002 ) . An mean come-on projecting existent scopes in monetary value from $ 40 to $ 300, although these reels are more expensive than other types, the distance they can project and the retarding force system, designed to contend large fish, are far better than other theoretical accounts. The monetary value of angling rods range from $ 40 to $ 200, the better the rod, the larger fish that can be brought in without interrupting the pole. Light weight tackle boxes can be purchased for around $ 20, a tackle box must be easy to transport and little plenty to maintain in the kayaks limited infinites. Hooks, weights, and gigues or enticements will change in monetary value and depend on the spec ies to be fished for. The following factor in Kayak fishing, is cognizing where to angle. The full seashore of Southern California can be fished with a kayak, nevertheless, with the little scope of a kayak, it is of import to hold a launch site that will acquire the fisherman near to the fish. The easiest topographic points to establish a kayak is within a bay or seaport, although establishing from any beach along the seashore is possible, they are difficult to establish from, because of the breakage waves that one must contend, merely to acquire in the H2O. The bays along the southern seashore that can be launched from are as follows: San Diego, Mission, Encina, Newport, and San Pedro. The Harbors that are easy launch from are Dana Point, Huntington, and Los Angeles ( Kovach, 2002 ) . Most of these bays have free launch sites with free parking for those launching manus carried H2O trade, this is really good when on a budget. Great fishing can non merely be done in these bays and seaports, but they provid e entree to seashore, provided that the fisherman does non acquire sea sick. After taking a location to angle, the following measure is larning how to angle the location. This may even be the most of import factor in catching fish on a kayak, holding the right cogwheel in the right location is great, but without the cognition of how to angle the country, really few fish will be caught. A fish has merely two demands during most of its life, happening something to eat and avoiding being eaten, hence fish like to hold some signifier of screen near a current that brings nutrient stopping point to them ( Kaminsky, 1997 ) . Inside bays and seaports are many anchored canvas boats and yachts, every bit good as docks for fish to conceal under for screen. These bays and seaports besides ever have a strong current, so they are a great topographic point to catch fish. The current can be used to float through the bay or seaport, projecting near the boats and docks to entice the fish out of concealing for something to eat. With the same rule in head, angling outside of the bay or seaport should be done looking for the same factors, screen and current. Kelp beds ( seaweed ) , provide great screen for fish every bit good as under H2O reefs, canons, and peep ( Stienstra, 2008 ) . If a fisherman has added a fish finder to his/her kayak, so happening these reefs, canons, and peep will let for catching a big figure of fish which hide in them. Give the high monetary values for fish finders, most kayakers will non be equipped with one, so happening kelp beds on top of the H2O along the seashore provides for great fishing activity. Fishing these kelp beds is merely like angling near boats and docks, projecting near the kelp will pull the fish out from concealing for a bite to eat. The 2nd type of fishing to be enjoyed is surf fishing. â€Å" Surf fishing is adult male and nature at its best. It ‘s merely you, the boom surfs, sea birds and salt spray†¦ and hopefully the fish † ( Albert, 2003 ) . Surf fishing is another low cost manner to angle and bask the ocean. The tackle and equipment needed for breaker fishing is a 10 to 12 pes breaker angling pole with whirling rod that is capable of keeping 200-250 paces of 15 to 20 lb line. It is besides recommended to hold 2 to 6 ounce pyramid doughnuts, # 2 to # 6 maulerss, a sand spike rod holder, and come-on ( Albert, 2003 ) . An mean surf pole and stagger combination can normally be purchased from most retail shops at a monetary value scope from $ 35 to $ 100, these combinations normally come with the 15 to 20 lb line included. The remainder of the fishing cogwheel needed to surf fish can be purchased at merely about any retail shop for less than $ 50 sum. After the basic cogwheel for breaker fishing is acquired, the following most of import measure to set downing fish is cognizing where to angle. Southern California provides many countries to surf fish, most of the seashore is comprised of beaches which are great for breaker fishing, there are besides many wharfs and docks that can be utilized. Fishing from the beach, is non merely a great manner to angle that provides many species of fish, but it is a great manner to pass a twenty-four hours an flushing off from life on the beach. This requires the usage of a sand spike which holds the pole up high and keeps the line above the breakage moving ridges ( Pfeiffer, 2008 ) . Although beaches are beautiful to angle from, one may non cognize where to angle, because during a high tide all that can be seen is beach and ocean. The best manner to cognize where to angle from the beach is to look into out the beach at low tide and so angle at high tide. During the low tide, cuts and trenches in t he ocean floor can be seen. When high tide comes in, fish swim in these cuts and trenches looking for nutrient ( Ristori, 2008 ) . Once a fisherman knows where the fish will be, they can project into these countries and delay for the following fish looking for some nutrient. This may non be the fastest paced fishing, but it is great for disbursement clip with friends and household while fishing. For more impatient fisherman, gigues can be continually be cast out into these trenches and reeled in for more fishing activity. Another great manner to surf fish is from a wharf or dock, this is a signifier of fishing that opens the fisherman ‘s options up to whatever fish is swimming by. Three chief manner to angle from a wharf or dock are to drop the line straight down and wait for fish swimming and concealing under the wharf or dock ; projecting come-on out every bit far as possible, and allowing it set to catch anything liquid by ; or to project and existent come-ons and gigues in invariably maintaining them traveling, to catch fish that like unrecorded action come-on ( Albert, 2003 ) . With so many options, angling these wharfs and docks can supply much action throughout a twenty-four hours. If one manner is non working, another manner can be tried, and finally angle will be caught. None of the ways to angle from a wharf or dock plants better than the others, it is merely a affair of which manner works best during each visit. Fishing from a party boat is another great manner to saltwater fish Southern California. This type of angling takes the least cognition of how to angle and provides the most fish caught, nevertheless, it is besides one of the most expensive ways to saltwater fish. These boats have good successful captains and good trained crews that aid even the novitiate fisherman catch fish like a professional ( Albert, 2003 ) . It is of import to retrieve, these crews get paid to assist people catch fish, the captains know the good fishing musca volitanss and the crews know what come-ons and gear plants best for catching the fish. If a fisherman will inquire the crew a batch of inquiries, he/she will go forth the boat with a cognition of how to catch fish. Choosing a party boat, likely the hardest portion to catching fish on party boat is taking from the many boats available. These boats range from half twenty-four hours to seven twenty-four hours trips, and the cost scope from around $ 40 to 100s of dollars depending on the length. Fishing poles and all the cogwheel needed can be rented from the set downing supplying the boat for around an excess $ 20. It is recommended to hold at least two poles, maulerss, and heavy weights. â€Å" The longer the clip spent on the H2O the more chances for tapping the premier fish-holding countries † ( Kovach, 2002 ) . The longer the trip the farther the boat can go, so with longer trips there are more options for different fish. The chief factor in taking which boat to take most frequently depends on the fisherman ‘s budget. Another issue, is holding adequate clip to take these trips. An mean half twenty-four hours trip is around six hours long, three one-fourth twenty-four hours trips a re from eight to ten hours in length, and a full twenty-four hours trip is twenty four hours. Checking fish counts is another issue when taking the right party boat. This is frequently and unmarked portion when taking a party boat, each set downing provides a fish count from the old trip ( Kovach, 2002 ) . These fish counts tell anglers how many fish and what species are being caught so they can take what type of fish to angle for. Fish counts are non ever a great index of how fishing will be, some yearss are merely bad yearss, storms or cold foreparts may hold contributed to a low fish count. When watching fish counts, one can state that the best clip to take a party boat, is when they have been catching a batch of fish. The concluding factor to look at while taking a party boat is the location. Party boats operate out of over a twelve locations along the southern seashore. The landings from which they operate are as follows: Morro Bay, Avila Beach, Goleta, Santa Monica, Redondo Beach, San Pedro, Long Beach, Seal Beach, Newport Harbor, Dana Harbor, Oceanside, Mission Bay, and San Diego Bay ( Albert, 2003 ) . Different locations have many different variables such as H2O temperature, surface conditions, and species available for angling. The farther South, the heater Waterss with sandier undersides which are great for warmer H2O fish like Tuna. More northern locations do non hold as warm of H2O and have more bouldery undersides, so rock fish are normally aimed for when angling these boats. After taking the type of fishing, geting the basic cogwheel needed, and taking a location to angle, a fisher must cognize what type of fish to angle for. This requires cognizing what type of fish are available at what seasons and what come-on or undertake the fish will seize with teeth. There are over 250 types of fish in the Pacific ocean ( Dunaway, 2004 ) . This adds to the exhilaration of seawater fishing, because it is about impossible to cognize all the types of fish that are in the ocean and what they eat or what come-ons to utilize, so one can ne'er state precisely what fish will caught on any given twenty-four hours. However, if a fisherman has no thought of what to angle for, opportunities are they will non catch many fish, because they do non cognize what come-on or tackle to utilize. Due to H2O temperature alterations throughout the twelvemonth, different fish are available at different times. The most common species of fish available in Southern California are Yellowfin Tuna, Albacore Tuna, Big Eye Tuna, Dorado, Yellowtail, Barracuda, Calico Bass, Bonito, Sand Bass, Rock Fish, Halibut, Sharks, and Rock Cod. These fish are available at different clip of the twelvemonth, Yellowtail, Halibut, Rockfish, Sharks, and Rock Cod are around all twelvemonth. Barracuda, Calico Bass, Bonito, and Sand bass can be caught from May through October. Yellowfin Tuna, are merely available between July through October. Albacore Tuna come along the seashore from June through September. Big Eye Tuna can be found between August and September, and Dorado can merely be caught from July through September ( Mailly, 2010 ) . Occasionally throughout the twelvemonth, warmer currents may convey other species that are usually found further south, while at other times colder currents sometimes br ing in fish that are usually found further north. Knowing when these fish are available, makes it easier to be after angling trips and cognize what may be seize with teething. Having a cognition of what fish are around during what clip of twelvemonth is a large aid in catching them, nevertheless, an apprehension of what come-ons and undertake each fish will seize with teeth will increase the fisherman ‘s opportunities well. Bait is some signifier of existent nutrient for fish, in most instances come-on should be something that is natural to the environment being fished ( Ristori, 2008 ) . The best seawater come-ons for Southern California are squid, anchovies, mussels, clam, pilchards, and sand worms. Tackle, sometimes referred to as gigues or enticements is meant to portray some signifier of come-on in the country, although sometimes fish will strike something that does non resemble anything else in the ocean. ( Ristori, 2008 ) . Most saltwater fish can be caught utilizing a piece of come-on on a hook, but some are more prone to strike on unrecorded come-on or gigues that are traveling. Yellowfin Tuna, Albacore Tuna, Big Eye Tuna, Dorado, Yellowtail , Barracuda, Calico Bass, Bonito, and Halibut prefer unrecorded come-ons or gigues that imitate them. Sand Bass and Rock fish are more disposed to strike on balls of come-on on a hook but while angling in the bays, these fish will strike on different colored gigues. Shark will merely approximately eat anything but the best action for them is with large balls of come-on on a hook. When nil is seize with teething the come-on or jigs one is utilizing, it is easy to acquire discouraged and give up on the twenty-four hours of fishing, but during these times, it is a good thought to seek different come-ons or gigues that are non normally used, sometimes the fish will merely hit off the wall points ( Kovach, 2002 ) . Many fisherman can verify that sometimes fish merely wo n't seize with teeth anything that they normally would, other times they will hit anything in the H2O, it is of import to non acquire discouraged and seek something new every one time in a piece. Once the fisherman knows what come-on will be used, he/she will necessitate to hold the right hook for that come-on. Proper hook choice, is frequently, the most unmarked piece of equipment in a seawater angler ‘s tackle box Large maulerss, can curtail motion of come-ons, while excessively little of a hook, can ensue in hapless incursion. A frail hook, may interrupt when contending stronger fish, and a heavy responsibility hook can change action of enticements and come-ons ( Kovach, 2002 ) . This being said, hook choice is really of import, and the best manner to cognize what hook to utilize for what come-on or enticements, is to inquire person at a come-on shop. Normally the people who work at come-on shops have a cognition of what they are selling and how to angle with it. If taking a party boat out, the crew specialize in how to set up a line to catch fish, so it is really of import to inquire inquiries. The most common used hook for seawater come-on is a saltwater # 2, but o nce more different come-ons need different maulerss. After the proper hook is achieved, one must cognize how to hook their come-on in order to catch a fish. â€Å" An angler may have the finest tackle in the universe yet non hold productive yearss on the Pacific because he does non cognize proper hooking methods † ( Kovach, 2002 ) . Other than calamari, come-on tends to fall away of a hook really easy, so cognize how or where to hook come-on is really of import. Anchovies, pilchards, and any other little fish that may be used as come-on can be hooked through the oral cavity and skull to guarantee it will remain on, this besides will do them look like a unrecorded swimming come-on while floating in the H2O. For unrecorded come-on, it is of import non to kill the fish while hooking it, so it is recommended to hook them in a gill, behind the eyes, or in the tail. These methods of hooking take pattern to happen the right topographic point that it will non easy interrupt free. Squid is the easiest of all come-ons to hook, because wit h its rubbery tegument, it will keep to a hook all twenty-four hours. It is besides of import to retrieve that fish should see come-on and non a hook when they are nearing 1s line. â€Å" Give a adult male a fish, and you feed him for today. Teach a adult male to angle, and you feed him for a life-time † ( Moncur, n.d. ) Becoming a fisherman is more of a challenge than is assumed, there are many factors that need to be learned before one can truly catch a batch of fish. Once one has learned how to catch fish, it is possible for them to hold ne'er stoping angling action.

Consider the role of Iago in act III scene 3 and show how Shakespeare portrays Iago, and the effect he has on Othello

Iago is one of Shakespeare's most unforgettable desperados. In Act III scene 3 Iago's feelings are driven by a passion of such intense strength that, even though we might understand his motives, it is difficult to feel that anything other than pure evil could compel him to such extremes of behaviour as a result. We also see Iago taking a powerful, sadistic delight in the damage which he causes throughout the scene, and how he has a cancerous effect on Othello and his relationship with Desdemona. Iago manipulates the perceptions of other characters with great skill, using lies which contain sufficient truth. He is an opportunist, and takes advantage of anything. ‘Ha! I like not that.' Iago plants a seed of guilt, which he nurtures throughout the scene. He advocates that the figure he has seen leaving cannot be Cassio, because he is a respectable and worthy man who would not stoop to such a sneaking and fraudulent kind of behaviour. By suggesting that an action, which might seem innocent, may in reality conceal something altogether more suspicious, Iago cleverly hints that Cassio has a guilty conscience. The effectiveness of the compound word ‘guilty-like' used by Iago puts an element of doubtfulness and apprehension in Othello. At the beginning of the scene there is an open, playful, loving relationship between Othello and Desdemona: ‘Tis as I should entreat you wear gloves, Or feed on nourishing dishes, or keep you warm,' This flirtatious discussion is the last time we see love and contentment between Othello and Desdemona. ‘Excellent Wretch' This is Othello's last statement of happiness. The words show an eternal world of love and lust; Othello loves Desdemona deeply. From that moment on Othello suffers a torment of jealousy; his happiness is being ate away by the covetousness seed that Iago has planted. Iago is a fine judge of character: he knows what people like and what makes people irritated and infuriated. ‘Did Michael Cassio, When you wooed my lady, know of your love?' Iago is prodding Othello. He is not giving him a straight answer, and this deeply exasperates and annoys Othello. Iago uses good tactics to form a sense of culpability and doubt in Othello. Iago's hesitations frighten Othello. In a performance of this scene, the actor playing Iago should put prominence and emphasis on ‘think' as this would create an impression of guilt. ‘Men Should be what they seem' This statement is ironic. If Iago was what he seemed he would be good, trustworthy and loyal, but he is not. He is iniquitous and impious. He is able to put on false front. Iago is a consummate dissembler. Iago has now begun to plant a seed of hesitation and uncertainty in Othello. ‘As where's that palace, whereinto foul things Sometimes intrude not?' Iago articulates how the purest spirit may still endure from foul things. This echoes exactly what is happening in this scene. Iago is pouring his foul, evil poison into the mind of Othello. This causes Othello to doubt what is really happening. No matter how many dreadful things Iago says, Othello is left with the abiding belief that he knows more terrible things than he has been told and is trying to diminish the upset because of his honest friendship and regard for him: ‘Though I perchance am vicious in my guess†¦' Iago again uses the extremely effective tool of appearing to be very reluctant in speaking ill of others whereas at the same time managing to advocate that he knows much more which would cause distress to Othello if he were to know the truth ‘Who steals my purse, steals trash; 'tis something, nothing; ‘Twas mine, 'tis his, and has been slave to thousands: But he that filches from me my good name Robs me of that which not enriches him And makes me poor indeed.' Here we see the effect Iago has had on Othello. Iago has threatened Othello in his most defenceless area: his reputation. Iago is very dexterous. He tells Othello that his reputation is everything. This is the opposite of what he said to Cassio, telling him that his status was not everything. Iago then ingeniously tells Othello to be aware of being jealous, to hide his jealousy. This cunningly plants the thought of being covetous in his mind. Iago is again taunting Othello. He is building up his heat-oppressed mind. ‘Thou dost conspire against thy friend, Iago,' Othello knows that Iago is keeping something terrible from him. Shakespeare uses dramatic irony. Othello says that Iago is plotting against him by not telling him his thoughts, but Iago is telling Othello his thoughts whilst at the same time plotting against him. Iago is getting Othello emotionally prepared for what he is planning to inform him. Iago uses good psychology by keeping Othello at a distance by not expressing his thoughts to him. ‘Ha!' Othello's short, sharp speeches portray the effect Iago has had on him, emotionally. It shows the state of mind that Iago has reduced Othello to. Othello has been emotionally reduced. This shows that Iago is gaining the ascendancy. The roles have swapped. Iago is now the more dominant of the two. Iago introduces the word ‘cuckold'. He explains to Othello that it is better to know Desdemona is having an affair compared to not knowing and the torment of a man who is infatuated but insecure, who suspects his wife but continues to love and adore. Iago is again taunting Othello. He is purposely building up an element of doubt and suspicion in Othello. At this point Iago assumes he has convinced Othello that Desdemona is having an affair with Cassio, but things go wrong. Othello tells Iago that he is not going to doubt Desdemona until he sees it and therefore if he does, Othello can then prove that Desdemona is disloyal and unfaithful. For a short period of time this throws Iago off track. Up until now Iago has just dropped hints. This has not worked to his best advantage. Now he becomes much more direct and focused and attempts an innovative, diverse approach. Although we condemn and depreciate Iago's malevolence, it is very difficult for us not to admire his skill and creativity. ‘I speak not yet of proof†¦ Look to your wife, observe her with Cassio' Iago skilfully twists his words so that the fact of Desdemona's deceitfulness and dishonesty appears not to be in question. Iago tells Othello of his innocence and ingenuity of Venetian customs. ‘I know our country disposition well' This further persuades Othello to believe his lies by pointing out how Desdemona has already deceived her father in marrying him. This echoes Brabantio's final words in Act I scene 3. ‘She had deceived her father, and may thee.' Iago reminds Othello this at the best possible time, when he is feeling at his most vulnerable. Iago tells Othello how Desdemona is exceptionally good at deceiving people, as she did it to her own father. This is also ironic as Iago is a skilled dissembler, and yet is accusing Desdemona of also being a consummate dissembler. Othello is reduced to single utterances, which show he is losing confidence and has something on his mind. It shows the impact Iago is having on him. Again, it illustrates to us that Iago is now the much more dominant of the two and is gaining control. Othello's diminutive answers show he is reading into what Iago is saying. This also emphasizes our sense of Othello's significant theatrical status as an ‘outsider', someone so unfamiliar with the Venetian customs and society that Iago's lies will seem conceivable, and who will accept as true the suggestion that all Venetian women routinely commit treachery and betrayal. Iago is not only an expert at manipulating people, but also at manipulating words. ‘I think she's honest' Iago ingeniously picks up on words and fills them with hesitation and doubt. Othello reacts to this by leaving the stage. This shows us that the poison, which Iago planted, is now spreading. Iago has a cancerous effect on him. Iago then continues to provoke uncertainty and suspicion in Othello by putting forward the idea that it was un-natural in Desdemona for choosing Othello. She refused proposals from men who were from her own country, men of the same race, and in the same rank as her, and she chose Othello instead. Iago takes a risk. He implies that Desdemona is un-natural and lustful, as she has chosen someone older than her and someone not of the same race. We can see the dramatic impact Iago has had on Othello. In Act III Scene 3, Othello is bursting with love for Desdemona ‘ Excellent Wretch!' Now Othello is asking himself ‘Why did I marry?' This shows how successful Iago has been bringing down Othello's happiness. He has taken his height of happiness and filled it with covetousness, distrust and jealousy. Iago has done all this without any proof, which shows that he is a brilliant operator. He has taken Desdemona's goodness and corrupted it into a vice of loyalty. Iago has a deep knowledge of the human psyche and is smartly and ingeniously able to manipulate feelings- for his benefit. Iago has convinced Othello that Desdemona has committed adultery because of his race and because he does not have a smooth engaging conversation like some other men have. ‘This fellow's of exceeding honesty' This is the first soliloquy given to Othello. This allows us to see the inner workings of Othello, which have been unable to be seen until now. The correspondence between the outward appearance and inner reality begins to break down. Othello dwells upon what he has come to see as his deficiencies in the eyes of others. Desdemona may well see him as a black man and who has few civilised graces of more sophisticated men. Desdemona enters and is concerned her husband is not well. Othello is unwell, but not in the way Desdemona thinks, for he is sick of spirit, not of body. Othello has convinced himself he's been ‘abused' and his only relief is to despise her. There is a total contrast between the contentment and delight in Desdemona and the tormented and tortured soul of Othello. Iago mentions the prospect of providing Othello with ‘proof'. Yet in no circumstances proof has been impending, and still Iago is able to skilfully able to compose characters to act and feel guilt and suspicion to act with certain proof on many occasions. Iago sees innocent things and turns them into acts of guilt and causes suspicion in people. This allows him to move the criteria for Desdemona's remorse and guilt onto such a modest thing as a handkerchief. ‘I will in Cassio's lodging lose this napkin, And let him find it.' In Iago's soliloquy he reveals the key to his success, in proving that Desdemona's adultery is in no doubt. It is Othello's weakness, which will bring out his destruction. ‘The mines of sulphur' This gives us the image of hellfire. Iago is often connected with the powers of hell, evil and torture. Othello re-enters. This shows he is confused and has a perplexed state of mind. ‘I slept the night well, was free and merry; I found not Cassio's kisses on her lips.' Iago obtains a sinister, evil, malicious enjoyment from the torture and torment he has caused Othello. He has turned the loyal Othello into a confused, eager man who has been totally consumed by jealousy and melancholy. Othello has been deduced. He says goodbye to a peaceful mind. The repetition of ‘farewell' shows the completeness of his loss. But the sad thing is he has lost nothing. Yet he does not know that. We see a human being rapidly destroyed by another human. Othello is declining and emotionally becoming bitter, almost approaching insanity. ‘I think my wife be honest, and think she is not, I think thou art just, and think thou art not' Othello is waving between suspicion and loyalty as he struggles with himself to determine the truth. In choosing between Desdemona and Iago, it is Othello's inability to accept his own potential for love and trust which destroys him. This is an important turning point for Othello. Othello's vision of himself and his wife excludes such compromise, and so when Iago offers Othello ‘proof' he is savage in the passion with which he believes her to be guilty. What we see here is evidence of Iago's mastery of intrigue and deception. ‘Give me a living reason, that she's disloyal.' Iago has put himself in an awkward situation. Iago's bombardment has an effect on Othello. He has awakened Othello's wrath and if he cannot support his suggestions of Desdemona's infidelity he will pay dearly for it. Othello is now desperate to be certain, that he seems almost keen to pounce upon Iago's account as true. This is ironic, as the roles of the characters are briefly changed, when Iago comments on Cassio speaking in his sleep. Othello is convinced of Desdemona's betrayal and Iago who is arguing in support for Cassio, ‘it was but his dream'. Othello has now overtaken Iago's plotting and sweeps the action along. Iago is unable to give Othello proof, so Iago cunningly makes proof sound dirty so that Othello will not ask any further questions. The image Iago paints in Othello's mind is repulsive, sordid and disgusting. Iago uses animal images to describe the action of Cassio and Desdemona together. This is significant as he is again reducing beauty to a disgusting act. He reduces the sex act to a bestial and foul level. ‘Do not rise yet.' Iago kneels with Othello as they swear a ‘sacred vow' to seek ‘black vengeance' against Desdemona and Cassio. As Iago's work on Othello begins to stoke up a furnace of jealousy and his sense of wronged honour, we see a change in Othello's behaviour. We also see how the language of Iago and Othello has been interchanged with the roles. Iago is now clearly the master in the relationship, as the villain speaks of vows to heaven. Othello, using language more appropriate to that of Iago, says of Desdemona: ‘Damn her, lewd minx'. His effectiveness as a character in the play rests upon the way he is seen differently by the other characters, who see loyalty, honesty and trustworthiness, and by the audience, who see a malevolent, who manipulates others with the intention of completely destroying them. Iago is portrayed as a self-admiring, vicious, weak, cruel and arrogant character that is only able to achieve his ends through the weakness of others. He is not merely a symbol of iniquity and malevolence, but is much more. The malign Iago turns Othello, from a noble, heroic, loving innocent man and destroys him. Iago falls prey to the same suspicion he generates in Othello and, through controlling the plot for most of the scene, moves Othello towards his cynical view of the world.

Social Media Ads

Many social media sites display multiple advertisements such as banner ads, behavior ads (ads that target people on the basis of their Web-browsing behavior), and demographic-based ads (ads that target people on the basis of a specifc factor such as age, gender, education, marital status, etc) that infuence not only the buying tendencies of preadolescents and adolescents but also their views of what is normal. All three regions viz. Australia and New Zealand, Asia and Rest of the World show high levels of switching news consumption to traditional news mediums than continuing news consumption on SBNs. The choice between online and traditional news media is also mediated by a person's level of comfort with technology (Althaus ; Tewksbury, 2000) as well as ease of use of the technology (Venkatesh, et al., 2003). Therefore, for this group, the opportunity costs associated with adopting and using SBNs (e.g. accessing the network, navigation skills, and computer skills) is relatively high causing them to potentially devalue the controls and advantages that SBNs provide. On the other hand, this group also exercise a degree of media selectivity (Yuan, 2011) based on their beliefs about various media attributes such as convenience or personal preferences (Ahlers, 2006; Althaus ; Tewksbury, 2000) for consuming news by combining different news media's (e.g. SBNs, television) (Yuan, 2011). Past studies researching news consumption through traditional news media show that individuals with a high need for information increasingly choose information-rich media (Althaus & Tewksbury, 2000; Dutta-Bergman, 2004). Thus, the relative advantage of SBNs evidenced through the immediacy and timeliness of news (media attributes) and users providing a variety of content in SBNs are highly appealing factors for these information seekers in continuing their news consumption on SBNs. Besides, SBNs also expose individuals in this group to news that they otherwise might not get from traditional news media (Pew Research Center, 2013). Thus, for instance, they are more likely to follow celebrities on Twitter or Facebook (viz. user influence), which

Anthropology in the World Today Research Paper Example | Topics and Well Written Essays - 500 words

Anthropology in the World Today - Research Paper Example This subject is not only restricted to understand these aspects but it also assists in major aspects of human life which include politics, business as well as social lives(Cultural Anthropology and Sociology). The use of cultural anthropology as a measure of assistance for governments dates from the period of the Second World War when Ruth Benedict, who was a renowned anthropology professor was employed by the government of the United States to enlighten them with the cultural perspectives of their main opponents that is Japan and Germany. This was meant to be of help not only for winning the war but also as a measure of help for rehabilitation of these states after their fall. This focus was mainly towards Japan and the cultural studies helped in the understanding of the beliefs and working of the Japanese society (Ferraro 2006). The role that cultural anthropology in today’s world can be understood clearly in the words of Elizabeth Tunstall when she states, â€Å"Contemporary anthropology is no longer primarily concerned with exotic peoples and dinosaurs. Anthropology is engaged with issues of the global flows of people and goods, human rights and social justice, global feminism, [design], technology adoption, the social effects of the environmental degradation, and local sustainability practices.† Anthropology in today’s world works towards connecting people. It assists the companies to satisfy their customers via understanding their needs which are known to them through anthropology. It also works towards explaining the stand of the society on issues like the rights of human beings and the role of women in society. This assists in molding decisions according to the particular society. Anthropology is also beneficial for the politicians and the government. It provides a clear picture o f the beliefs and the working of the society and

Coteminas. Organizational structure Essay Example | Topics and Well Written Essays - 750 words

Coteminas. Organizational structure - Essay Example The company has set roots in the north (Great River), United States, Argentina, and Mexico. From these ventures, it is evident that the company uses admirable strategies to penetrate the market. In reference to the company’s financial records, it is evident that a larger percentage of the revenue is from external ventures. Its expansions are resulting from mergers and acquisition. One of the significant acquisitions is the amalgamation of Spring Industries. The company has been working on extending its global reach through the creation of global spring. This is by the formation of joint ventures with other textile companies. 10 years after its establishment, Cotminas’ capital increased from US$ 40 million to over US$ 496. From this growth, it became difficult to manage the company, leading to it becoming a public company. In relation to its financial records, the company has been experiencing steady growth, resulting from quality management skills (Walter 12). In refere nce to poly-centralization, which means development of infrastructure, housing, and urban land, the company is leading in opening up remote areas. This is because its leading branches are in the under developed areas. With this, the company ends up enhancing development and creation off employment in the rural areas. It also enhances extension of other services such as banking, security, and other welfare (Jay 23). Decision making processes It is evident that Coteminas uses mergers and acquisition to expand its dominance. An ideal example is the merger with the Wentex textile. This is a company that dominates the manufacture of t-shirts in china. Chinese prefer the products of the company because they are cheap, and the same time they are of quality. This has led the company to expand to the extent of making US$ 600 million in a single financial year. These are the financial records of 1995. These are the financial records that enticed Conteminas’ joint venture (Institute of Textile Technology 45). Conteminas decisions are on the availability of raw materials. The joint venture with Wentex exists on the fact that the firm had access to cheap raw materials. This made it produce quality products on a competitive ground because its products would reach the markets on favorable terms. These raw materials are polyester which it access on 11% cheaper than the prevailing price in china, and cotton. The company is also fast is producing t-shirts. It produced four times more efficient than the average speed of its competitors (Gary 34). The company also targets areas with low cost of labor. This is evident from its venture in the northern region of Brazil. The area fully depends on the relief aid from the government. It is also under developed thus offering chances of low labor. This is the reason behind the success of the venture in Paraiba, northern region of Brazil. The wages in the region are below the average wages paid on the southern region of the country . The cost of other resources such as electricity and waters is also cheap in reference to other regions in the country. This has led the company to making admirable profits resulting from the low cost of production. This is the reason behind the location of three main branches in Brazil, a Termeletrica plant, located in Christmas, The Great River of the North, and a hidreletrica of the situated in Minas Gerais. On the other hand, the company has centralized its administration and commercialization in a central region, in the country. The company’s has these capabilities from the extended partnership with other multinationals. This is a strategic tool to ensure that a sustainable environment prevails (Icon Group International 23). The company has been working on building it basis

Stste the advantages and disadvantages of multiculturalism Essay

Stste the advantages and disadvantages of multiculturalism - Essay Example The greatest advantage of multiculturalism is that it promotes unity and oneness among people who belong to various cultures. Similarly, multiculturalism can effectively be used as a powerful tool to promote cultural dialogue among various cultural groups. It has also been pointed out that multiculturalism, when judiciously employed, can counter all sorts of segregation and discrimination that are likely to occur in a multicultural society. Similarly, multiculturalism best caters to the interests of the immigrant population. However there are many who hold that multicultural policies promote social segregation, social inequality, and racial or ethnic tensions within the nation. Opponents of multiculturalism strongly argue that it is likely to result in segregation, communal riots and cultural clashes. Therefore, it is imperative that proper multicultural education is imparted not only among students but also among the common population. Multiculturalism is to be viewed as a way of li fe rather than a policy that exhorts people to value and respect other cultures. Multiculturalism has become a much debated issue within political discourses and academic discussions. The term ‘multiculturalism’ in its usual sense refers to the concept of racial, cultural and ethnic diversity within a society or a nation. Many of the democratic countries have defined their own multicultural policies in order to maintain and promote cultural diversity and national integrity. Admitting the cultural, religious, racial and ethnic diversity as an undeniable part of the society governments have relied on the concept of multiculturalism which they believe would bring cultural equality and social cohesion. The proponents of multiculturalism argue that all cultures are of equal value and that fostering multiculturalism and diversity would enhance the unity and integration of the nation. However there are many who hold that multicultural policies promote social

Physics of racing Research Paper Example | Topics and Well Written Essays - 750 words

Physics of racing - Research Paper Example 2). Several formulas will determine the calculations made in the research paper to determine several aspects of the mechanics involved in motorcar racing. Introduction The wide-ranging goal of the research paper is to put forward a new prospect on racing physics, comprehensible to the practically motivated non-specialist (Beckman, 2002, p. 6). There are a number of problems that are frequently regarded from a range of sources, capable of preventing quality results from determining the physics behind racing. Regularly, these issues are inclined by automated simulation, and they regularly come up from contest experiences. This research paper will also get extremely technical, attempting to balance a conceptual discourse that every individual ought to get to comprehend. Through an arithmetic analysis, the following paper may be of great interest just to physicists, and with numerical outcomes that might once more be available to all analysts worldwide. Weight transfer Balancing a vehicl e is directing weight transfer through the use of acceleration, brakes and piloting. Applying the brakes adjusts weight to the anterior part of the vehicle, enabling the driver to prompt over-steering of the vehicle. In a similar fashion, throttling adjusts the weight of the vehicle to the back of the vehicle, prompting under-steering and cornering adjusts weight to the reverse side, unpacking the interior part of the wheels (Beckman, 2002, p. 12). The reason behind this adjustment in the weight of the vehicle is that inertia acts via the center of gravity (CG) of the vehicle, which is on top of the ground level. At the same time, adhesive forces act at ground levels via the touching base spots of the wheels. The impacts of weight transfer are relative to the elevation of the CG from the ground. If a much flatter vehicle with a decreased CG was involved in racing, its handling would be much improved and velocity would be higher because weight transfer is not very extreme in comparis on with a much less flat vehicle. The measurement of inert friction is not precisely a constant. Under driving circumstances, numerous effects are used to decrease inert friction of an excellent autocross wheel to an estimated 1.10G (Beckman, 2002, p. 21). These outcomes are a refraction of the wheel, suspension motion, heat and the inflation compression. Nevertheless, the relativity law still stands sensibly true under these circumstances. When the vehicle is accosting, braking, or throttling at the edge, this implies that the adhesive parameters of the wheels can cause them to unload by the weight transfer’s shifting from sticking to sliding off the ground. Each time a vehicle tilts a little or gets a little sideways, the vehicle will most likely lose the race if the mistake is not made up through recovery of laps. Certain calculations formulas and elements can be used to determine the forces and inclinations vehicles and their drivers can make to succeed in a race. For ins tance, in order to make a right turn, a force indicating the right is obliged to act on the vehicle that steer it away from the unbent line it unsurprisingly attempts to pursue. Should the force remain steady, the vehicle will be inclined to move in a circular manner (Beckman, 2002, p. 29). Basic laws Basically, there are three laws that have to be agreed so as

Considering both sides of the conflict, could the War for Independence Essay

Considering both sides of the conflict, could the War for Independence have been avoided Consider military engagements prior to - Essay Example The textbook says that â€Å"Britain had previously never exercised much direct control over the colonies (Millett & Maslowski, 1994, p. 53).† In contrast, the reality was that pre-war measures taken by Britain like the establishment of Proclamation Line, placement of the British garrisons and arbitrarily taxing the colonies amounted to blatant attempts to exercise control while sidelining the popular aspirations of the colonies (Millett & Maslowski, 1994, p. 53). One direct outcome of this political debacle on the part of Britain was its highhanded approach towards things based on the false perceptions created by the Loyalists. It was true that,†England underestimated the militia’s potential and patriot numerical strength (Millett & Maslowski, 1994, p. 56).† The conflict could have been avoided if Britain had given heed to the popular expressions of dissent rising way back in 1765, when only select colonies vouched for complete independence. A majority of t he patriots even during the early phase of the war were fighting for their rights as English subjects and not for complete independence (Millett & Maslowski, 1994, p. 53).

Inkjet Printing Techniques Essay Example | Topics and Well Written Essays - 500 words

Inkjet Printing Techniques - Essay Example This nozzle is connected to an ink reservoir, and places a singly drop of ink at a definite location on the substrate. A commercial inkjet printer’s head has approximately 300 nozzles per inch in the single column variety, and 600 nozzles per inch in the print head with two columns. All these nozzles can release a droplet of ink simultaneously (Madou 165). A few of the inkjet printer manufacturing companies have been able to produce printers that contain 600 nozzles per inch, in a single column. The inkjet print head is controlled by the software that is supplied by the printer manufacturing company. This software controls a number of parameters, such as ink temperature, ejection speed, print speed and the volume of the ejected drop (Madou 165). Out of the several types of inkjet technologies that are available, Thermal inkjet and Piezo-electric printers are used in mechatronics fabrication. The difference between these is the driving force behind the ink ejection. The principles, upon which these two technologies are based on, are described in the sequel (Madou 165). This method is commonly referred to as a bubble jet. In a thermal inkjet printer, small resistors are utilised to heat a thin ink layer, around 0.1ÃŽ ¼m, at a heating rate of around 100Â ° C/ÃŽ ¼sec to achieve of about 340Â °C. At this temperature, the ink layer is transformed into superheated vapour, which explodes and creates a bubble. This process takes less than 3 ÃŽ ¼ sec. Thereafter, this bubble grows, within 3 to 10 ÃŽ ¼sec, to form an ink drop at the tip of the nozzle. Afterwards, this bubble collapses and the drop descends from the nozzle, within 10 to 20ÃŽ ¼sec, to deposit on the substrate. The collapsed bubble creates a partial vacuum, which causes fresh ink to be drawn into the resistors, in order to form the next bubble at the nozzle. The time taken for a bubble to form at the nozzle is less than 80Â µsec at the operating frequency of 12 kHz. It is to

Trade Unions and High Performance Working Essay

Trade Unions and High Performance Working - Essay Example The government also has not been left behind in passing legislations that ensure protection of worker’s rights. High performance working involves employee involvement and participation, learning and development, teamwork, information sharing, and other HR practices such as talent management, and performance management among others (Cox et al. 2006). The role of trade unions has been declining over the past two decades which bring us to the question as to whether trade union presence enables the British management to develop high performance. To answer this question, the paper will discuss the various high performances work practices in British organisations today and assess their effectiveness in absence of union representation. This is to try to show that despite declining union influence in organisations today, most of the practices require the presence of the union for them to be effective. Another issue of importance is whether an extended coverage of employee rights to of fer protection to workers can be a replacement for union representation given the nature of British laws which allow discretion to management in enforcement. Over the years, women participation in employment has increased but women have yet to achieve equal treatment as their male counterparts, does this require the intervention of unions? Another key debate is the work-life balance. HRM friendly practices claim to enable workers to have flexible working so as to balance work and family life and so are legislations passed to that effect such as the Working Time Regulations, but the question is, â€Å"are workers having a satisfactory work-life balance and what is the role of the union in this matter?† Another issue worthy noting is the current revitalisation efforts by the unions especially through advocacy for lifelong learning. The paper will first give a short history of trade unions to include the structure and changing legal framework of employment relations. The paper w ill then cover the alternative forms of voice both individual and collective and their effectiveness as well as the legal institutions and regulation of workplaces. The increasing role of women in trade union will be discussed and finally the paper will discuss the strategies used to revitalise unions such as use of learning representatives. History of Trade Unions Trade unions in Britain can be traced back to 17th century during the time of crafts trade whereby craftsmen formed guilds to guard their trade. The system of employment relations in place at that time was voluntarism characterised by low regulation or non government intervention in employment issues. The craftspeople carried out their trades at home and engaged the services of family members as apprentices and therefore there was no need for intervention. However, industrialisation changed the nature of employment relations as work turned to the factory system where labour was impersonal. The trade unions became more org anised as various guilds from different parts of the country joined to form unions so as to protect themselves from the effects of the factory system (Hyman, 2001). The role of the earliest unions was to offer mutual assistance to members and to defend their jobs and wages. As crafts trade was wiped out by

Practice and Exercise Question Essay Example for Free

Practice and Exercise Question Essay Why is it important to use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be â€Å"quick and easy? † What value is provided by using an â€Å"engineering† approach? It is important to use systems analysis and design methodologies when building a system because it improves organizational systems that can help employees reach important business tasks easily and more efficiently. Although, quick and easy is just that, it might not work properly. It is best to have a design and a way to improve. Using the â€Å"engineering† approach will allows you the option to add or remove any pieces that does not work well in your design. 8. How might prototyping be used as part of the SDLC? Prototyping is building a small model of the information system you want to design. This can be very useful because you are able to see, in smaller scale, how your information system will work. When used as a part of the SDLC, it can help the analyst understand what the user wants. With the prototype, you are also able to make changes based on user needs, and then see how well the changes work. Chapter 2 3. In the section on choosing off-the-shelf software, eight criteria are proposed for evaluating alternative packages. Suppose the choice is between alternative custom software developers rather than prewritten packages. What criteria would be appropriate to select and compare among competing bidders for custom development of an application? Define each of these criteria. The eight criteria for evaluating alternative packages are cost, functionality, vendor support, viability of vendor, flexibility, documentation, response time, ease of installation. I believe that vendor support would best the most important criteria to use on deciding which path to take. With custom software, there is usually bugs in the system, and having vendor support to help with these issues would be helpful. That way your business down not have any down time. Vendor support would include everything for installation to problems happening after install. ? 4. How might the project team recommending an ERP design strategy justify its recommendation as compared with other types of design strategies? The project team could justify recommending an ERP design strategy by stating that this design would keep the business data in location that is usable by the company. It would also allow for other modules to be added and usable immediately.

Department of Homeland Security Essay Example for Free

Department of Homeland Security Essay The Department of Homeland Security was established in the year 2002 as a part of the United States effort to combat against terrorists attacks. It was also instituted to respond against natural disasters that will greatly affect the United States people. Its primary goal is to protect the civilian inside or out of the country. Its main functionality is to prepare for actions to respond to domestic crisis. Â  It also provides regulation on cyber security issues. The said department set color codes to describe the threat levels of terrorists in the country. Being well regarded as one of the largest department in the federal cabinet, this department should think of ways on how to perform its function to protect the people of the United States of America. From the said functions of the department of homeland security, it is the role of the concerned department to deal with problems arising that would threaten its citizen. It should not interfere with the scope of work of the other departments. There are a lot of work to be done in monitoring possible threats by the terrorists against the lives and properties of the United States people. Likewise, the department also helps in dealing with people affected by various calamities such hurricanes, earthquake, flash floods and other nature-driven calamities. With respect to the military’s role, the main difference is that the military is not being used to meddle with the domestic issues or internal affairs but for combat and monitoring of the country’s security. Normally, military is under the command of the Department of National Defense, the department focused on military affairs overseas. This can show the major role differences played by both the military and the homeland security department. In the same way, the military should be cautioned not to go beyond its jurisdiction particularly with the civilian communities. Their participation should be limited on providing assistance on calamity-affected populace together with the other agencies of the government.

A Case study of j boats

A Case study of j boats Objective: The objective of this essay is to look at the issue of organizational tensions and basics for successful strategy via the case study of J Boats. This essay introduces the case study of J Boats and the key players, details the five forces analysis, looks at resources and capabilities, tensions, the 4 Ps of strategy and finally comes up with the future recommendations to management and strategic risks faced by J Boats. J Boats and Key players: J Boats is Americas most successful and famous boat-builder. Over the period has won many awards. J Boats operates its business in eight countries Argentina, Australia, Italy, France, England, Japan, Brazil and South Africa. Each year, over 100,000 people around the world sailed on one of their boats. It is operated by only five individuals of a single family. Rod who is the founder of J boats made his first boat Ragtime in 1974. Bob is the co-founder of the company and elder brother of Rod and he made the strategy of business. Jeffery, son of Rod became president of the company in 1987. Stuart and Drake sons of Bob became vice-president and sales manager in the same year 1987. Alan, son of Rod became product development manager. In 1993 Drake left his position and Jim (nephew of Rod and Bob) became sales coordinator. Tillotson Pearson International (TPI) is the major supplier of the company. J Boats has a network of 65 independent of dealers around the world . Five Forces Analysis: The five forces analysis provides a useful framework and checklist for analyzing the competition dynamics of any given industry (Simons 2000, pg 19). The five forces that determine the degree and nature of competition in boating industry are: industry 1. Threat of new entrants Easy to set up for example boat manufacturing can take place in home garage. High investment in research and development and product innovation required. J Boats has created professional dealer network distribution. J Boats have a long history of heavy advertising and this has earned brand equity and loyal customers all over the world. 2. Suppliers All the Boats of J boats are building by TPI and this gives supplier, TPI, a lot of bargaining power. On other hand there is mutual agreement between TPI and J Boats where TPI is exclusive manufacture for J boats. 3. Substitutes Large numbers of recreational activities available e.g. skiing, swimming and outdoor sports such soccer etc. 4. Buyers Buyers are price sensitive. Buyers can easily switch to different suppliers. Dealer earn industry standard margin. 5. Industry rivalry High fixed cost increases the firms willingness to discount to utilize capacity, increasing rivalry. Firms Resources and Capabilities: Resource is more broadly defined as strength of the business embodied in the tangible or intangible assets that are tied semi permanently to the firm (Simons 2000, pg 21). Capabilities refer to the special resources and know-how possessed by a firm that gives it competitive advantage in the market place (Simons 2000, pg 23). J Boats has strengths in the major functional areas of a business, such as research and development and marketing and sales. It has ability to respond quickly and effectively to market needs. J Boats capabilities are also created by being first at creating new design- a first mover and locking out competitors. Tension in organization: Organizations are complex entities in which managers must balance a variety of forces (Simons 2000, pg 7). J Boats needs to balance opportunities and attention. It has three projects in production J/160, J/32 and J/100 that absorbs time and money. It is hard for a company to decide which project to continue with for next years. The managers must ration their time and attention wisely. Secondly, J boats are attempting to grow it business however an excessive emphasis on growth can lead to danger without consideration to profitability. J boats need to balance profit, growth and control. J boats need to make strong financial planning. Only when a business is profitable can managers focus on growing the business (Simons 2000, pg 8). The 4Ps of Strategy: These are Perspective Mission, Position in Industry, Patterns of Action and Plans Goal. These are explained below. Mission statement: A mission statement is a formal commitment to stakeholders that the companys strategy incorporates and recognizes their claims on the organization (Hill 2007 p 34). J Boats mission is to become one of Americas most successful and famous boat- builders. Position in Industry: Means what industry position it wants to achieve through its strategies? (Hubbard, Jaynes, Clowes, Winter, Samuel, Pg. 3.7, 2009). J Boats wants to build best performance sailboats, thus creating value by offering quality products. Patterns of Action: To succeed over the long term, managers must keep their eyes focused on customers and competitors and their ears to the ground. They must listen and learn (Simons 2000, pg 37). J Boats is a best performing brand because of product innovation, advanced research and development and networks and relationships with suppliers and buyers. J Boat is very creative and fast moving with a new idea and currently its moving in low cost boat. Plan Goals: Goals are the ends or results that management desires to achieve in implementing the business strategy. Plans and goals can be used to communicate strategies and coordinate actions (Simons 2000, pg 32). From management perspective greater success of company is to handover J Boats successfully to next generation. Recommendation: These are a few recommendations that could support company to perform in more effective and efficient manner in future. These are explained below. Effective planning system: Effective financial planning means the development and implementation of co-ordinate plans for the achievement of a clients overall financial objectives (Leimberg 2007, p 3). J boats need to make strong financial planning. These will tell the J boats that whether the company is running as efficiently as possible or not. It will also help management to analysis cash flow position, further investment objective and goals. Quality and performance: By being the first mover (means first to create a new performance boat design) in the niche product segment ( i.e. quality and performance) alone is not sufficient to ensure this advantage is maintained, and J Boats must continue to innovate in product development, maintain good supplier and dealer network and stay one step ahead of its competitors. Expansion: To create long-term strategic advantage, J Boats really needs to look to expansion options that ensure strong growth and profitability. On this basis, expansion of new low cost boat and different supplier bases will provide a good foundation. Strategic Risk: The process of overseeing the management of all the firms risks is strategic risk management (Hubbard, Jaynes, Clowes, Winter, Samuel, 2009). However, it is vital that the risk attached to any options is carefully considered by J Boats before embarking on these options. They will significantly change the underlying business model of J Boats, increasing the level of complexity and uncertainty associated with revenue streams generated from new products and markets. In order to successfully integrate any expansion into the existing business, J Boats must ensure that risk management becomes an essential component of the business planning cycle. Conclusion: Future growth and development are clearly important factors in the J Boats business model. The development of brands loyalty and consistency of product innovation and expansion into low cost boat is likely to be the way to success. J Boats ensured that one of the Johnstons was represented on the class association executive board to monitor closely any proposed changes in racing rules that might affect specifications and allowable equipment when racing, this a good example of how the company is ensuring its well placed for the future and has strong capabilities that are able to meet the strategic goals of the company. Company should understand running a business on one supplier base is much more risky in term of long future plan thus its vital to have more than one supplier. Finally we recommend J Boats to consider rotation of duties for fear that if misfortune happen to a family member the business will continue in future without major interruption.

Pros and Cons of Inclusion Essay -- Education Disabled Children School

Pros and Cons of Inclusion Inclusion 'mainstreams' physically, mentally, and multiply disabled children into regular classrooms. In the fifties and sixties, disabled children were not allowed in regular classrooms. In 1975 Congress passed the Education of all Handicapped Students Act, now called the Individuals with Disabilities Education Act (IDEA). IDEA mandates that all children, regardless of disability, had the right to free, appropriate education in the least restrictive environment. Different states have different variations of the law. Some allow special needs students to be in a regular education classroom all day and for every subject, and others allow special education students to be in a regular education classroom for some subjects and in a separate classroom for the rest. There are many different views on inclusive education. In this paper I will address some of the positive and negative views on inclusion and ways to prepare educators for inclusive education. PROS Perhaps the strongest argument for greater inclusion, even full inclusion, comes from its philosophical/moral/ethical base. This country was founded upon the ideals of freedom and equality of opportunity. Though they have not been fully achieved, movement towards their fuller realization continues. Integration activists point to these ideals as valid for those with disabilities, too. Even opponents agree that the philosophical and moral/ethical underpinnings for full inclusion are powerful. (SEDL, 1995) Many agree that inclusion can be a positive experience for special education students, general education students and educators. Inclusive classrooms provide a diverse, stimulating environment for special education students. Vaughn and Klingner, 1995 found that special education students believe that inclusive classrooms provide them with more of an opportunity to make friends (Turnbull et al., 2004, p.70). Special education students who are included in regular education classrooms become part of a much larger learning community and they are able develop more of a positive self view. General education students also benefit from the diversity of an inclusive classroom. Duhaney and Salend, 2000 found that parents of children without disabilities identified benefits for their own children such as greater sensitivity to the needs of other children, more helpfulness in meeti... ...hanging concerns that their staff, parents, and others have as greater inclusion begins to be implemented. By attending to these issues, a more inclusive educational system is possible. (SEDL, 1995)   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Works Cited Douvanis, G. and Hursley, D. (2002). The Least Restrictive Environment Mandate: How Has it Been Defined by the Courts?. Arlington, VA: The Council for Exceptional Children. (ERIC Document No. E629). Doyle, M.B. (2002). The Paraprofessional?s Guide to the Inclusive Classroom. Baltimore, MD: Paul H. Brookes. Goldstein, S. and Mather, N. (2001). Learning Disabilities and Challenging Behaviors. Baltimore, MD: Paul H. Brookes. Lindsay, G. (2003). Inclusive Education: a critical perspective. British Journal of Special   Ã‚  Ã‚  Ã‚  Ã‚  Education. 30(1). Pappanikou, A.J. and Paul, J. (Eds.). (1997). Mainstreaming Emotionally Disturbed Children. Syracuse, NY: Syracuse University. Shank, M., Smith, S., Turnbull, A. & Turnbull, R. (2004). Exceptional Lives Special Shore, K. (1986). The Special Education Handbook. New York, NY: Teachers College Southwest Educational Development Laboratory. (1995). Inclusion: The pros and cons.   Ã‚  Ã‚  Ã‚  Ã‚  Issues?about Change.4(3).

Chap.7 State Of The World :: essays research papers

Critical Analysis on Chapter 7, State of the World 1999 Feeding Nine Billion   Ã‚  Ã‚  Ã‚  Ã‚   While reading chapter 7 of State of the World I was very interested in the changing course because it made me think about the things that our world can do that can drastically benefit the future of our agricultural production and food prospect. We must be able to solve the two major food issues currently facing our world, which are malnutrition and price stability. All governments need to establish a population policy so that their country does not exceed the limitations of its carrying capacity. It is important that we can produce enough food for our country, which is estimated to increase by 74 million in the next fifty years. A quote from the book, â€Å"The worst mistake political leaders can make entering the new millennium is to underestimate the dimensions of the food challenge†. I certainly agree with this because most of the future food growth in the world is going to be croplands and we need to understand that we are going to need to be able to produce as much crop as possible for the land. I also agree with the fact that the governments that are experiencing rapid population growth must figure out their future population carrying capacity by calculating how much land is available for crops and how much water is available for irrigation. It is estimated that 3.3 billion more people will be living on this world in the first half of the next century and unfortunately many of those people will be born into already over populated countries. For example, India with some of the highest poverty rates in the world will have an additional 600 million people inhabiting the country by the year 2050. It was interesting to learn that educating young females would be a good way to control future population growth because â€Å"the more education that women have, the fewer children that women have†. Another way to ensure food supply in the future according to the book is to eat food in moderation to keeping a healthy diet, which helps conserve food, and at the same time keeps you healthy. I definitely do not agree with this approach because even though it would work with everyone’s cooperation, you are not going to get everyone’s cooperation because there are still all those people who love to eat and they don’t care if they are overweight or obese. Chap.7 State Of The World :: essays research papers Critical Analysis on Chapter 7, State of the World 1999 Feeding Nine Billion   Ã‚  Ã‚  Ã‚  Ã‚   While reading chapter 7 of State of the World I was very interested in the changing course because it made me think about the things that our world can do that can drastically benefit the future of our agricultural production and food prospect. We must be able to solve the two major food issues currently facing our world, which are malnutrition and price stability. All governments need to establish a population policy so that their country does not exceed the limitations of its carrying capacity. It is important that we can produce enough food for our country, which is estimated to increase by 74 million in the next fifty years. A quote from the book, â€Å"The worst mistake political leaders can make entering the new millennium is to underestimate the dimensions of the food challenge†. I certainly agree with this because most of the future food growth in the world is going to be croplands and we need to understand that we are going to need to be able to produce as much crop as possible for the land. I also agree with the fact that the governments that are experiencing rapid population growth must figure out their future population carrying capacity by calculating how much land is available for crops and how much water is available for irrigation. It is estimated that 3.3 billion more people will be living on this world in the first half of the next century and unfortunately many of those people will be born into already over populated countries. For example, India with some of the highest poverty rates in the world will have an additional 600 million people inhabiting the country by the year 2050. It was interesting to learn that educating young females would be a good way to control future population growth because â€Å"the more education that women have, the fewer children that women have†. Another way to ensure food supply in the future according to the book is to eat food in moderation to keeping a healthy diet, which helps conserve food, and at the same time keeps you healthy. I definitely do not agree with this approach because even though it would work with everyone’s cooperation, you are not going to get everyone’s cooperation because there are still all those people who love to eat and they don’t care if they are overweight or obese.

Education at a Year-Round School Essay -- essays papers

Education at a Year-Round School Consider the following situation: A car is driving past the local elementary school on a hot and sunny July afternoon. As the car approached the school the driver notices some unusual things. Students are outside with the teachers for recess, and it looks as if school is in session. The school is on a year-round schedule. The driver is intrigued and decides to do some research. From the research, this person found that students are achieving more academically and the teachers are well rested. Year-round schooling is beneficial to school systems because: it alleviates overcrowding, offers remedial opportunities, decreases teacher burnout, increases retention rates, assists English as a Second Language (ESL) and low-poverty students, and improves the entire school community. Wildavsky (1999) says, â€Å"[The National Association for Year-Round Education] defines a year-round school as an institution with fewer than eight weeks of summer vacation† (para. 7). According to another article (1997), â€Å"In 1986, there were about 400 year-round schools in 16 states. By 1997, the number increased to 2400 in 41 states† (National Association for Year-Round Education, para. 4). Additionally, Hunter (1998) adds, â€Å"†¦the U.S. National Association for Year-Round Schools stated that year-round schooling has grown by 500 percent in the past decade† (para. 4). These schools are capable of meeting the needs of our students, teachers, and administrators. Overcrowding Schools that follow a year-round schedule can help alleviate overcrowded schools. The number of students is growing, as studied by Hellerman, Schriffen, D., Colenso-Semple, Spiner, and Schriffen, J. (1997), at 30,000 to 40,000 per year and distric... ...Summer in class. Macleans, 111 (32), 47. Retrieved March 3, 2005 from Academic Search Premier/EBSCO database. Learning that lasts year-round (1997). NEA Today, 15 (7), 19. Retrieved March 3, 2005 from Academic Search Premier/EBSCO database. Rivera, E. (2003). It’s August, but for some, vacation’s over; Arlington Elementary pupils begin test of year-round school. The Washington Post, B.01. Retrieved March 3, 2005, from Proquest database. Shields, C. M., & Oberg, S. L. (2000). Year-round schooling: Promises and pitfalls. Lanham, MD: Scarecrow Press. Wildavsky, B. (1999). Scholars of summer. U.S. News & World Report, 127 (5), 52-55. Retrieved March 3,2005 from Academic Search Premier/EBSCO database. Year-round schools can stimulate learning. (2000).USA Today Magazine, 129 (2663), 7. Retrieved March 3, 2005 from Academic Search Premier/EBSCO database.

Empowerment supports organisational objectives at the expense of the individual worker Essay

Introduction Companies today are designed in someway, at some level, to develop individuals either for their own sake, the company’s sake or hopefully for both. The team has become a sophisticated structure. I t is ‘finely engineered, maintained to a high standard, and when running smoothly it is highly productive’ (Cole, G, A, 1997: 63). It provides an environment in which energy can be maximised towards corporate needs, which also allows the individual to satisfy his or her own needs within work, rather than only outside of it. So often seemingly dull unimaginative and uncreative employees surprise their companies when they reveal the depth of their energy outside work. However it is the ‘corporate attitudes’ (Legge, K, 1995: 104) that stifled them, and when released companies recognise they have a pool talent, a wealth of resources, at their fingertips. In the ‘1980s and 1990s rationalisation and downsizing’ (Legge, K, 1995: 53) were very much the order of the day therefore empowerment became a business necessity. Empowerment has been in the ‘forefront of quality improvement efforts’ (Cole, G, A, 1997: 23). Several businesses worldwide have been and still are currently closely watching quality the ability to produce superior and distinguished goods and services to meet customer needs. The commitment to quality today is very present in ‘service industries, non-profit organizations, government agencies, and educational institutions’ (Mabey at el, 1998: 48). Total Quality, also known as Total Quality Management (TQM), is seen differently by different people. Organizations are reportedly introducing ‘soft and hard’ (Cole, G, A, 1997: 67) employee relations policies associated with the shift to human resource management (HRM). Softer aspects of HRM, based on the encouragement of employee commitment in support of management aims, have received particular attention given their proposed linkage with ‘improved organizational performance’ (Cole, G, A, 1997: 67). This has, in turn, led many organizations to adopt schemes designed to encourage employee involvement. The concept of empowerment has been identified as a ‘recent and advanced manifestation of employee involvement’ (Cole, G, A, 1997: 68). Empowerment has been defined in different ways. Some have claimed it is ‘a fundamentally different way of working together’ (Spencer & Pruss, 1992: 271) and ‘quite different from the traditional notion of control’ (Cole, G, A, 1997: 94). Cole (1997) is able to define the concept of empowerment as an application to ‘none managerial roles’ such as team members. However, he argues there are several possible meanings. These can range from having ‘increased authority’ (Cole, G, A, 1997: 53) and therefore their ability exercise a wider range of choices at work and to be given a more varied and interesting job in the form of job enrichment. At best empowerment increases individuals discretion over how they do their work. It may also provide additional opportunities for group problem solving on operational issues. Empowerment is seen as ways of giving people more opportunity or ‘power’ (Mabey et al, 1998: 38) to exercise control over, and have responsibility for, their work. It is intended to encourage individuals to use their abilities by enabling them to take decisions. According to Potterfield (1999), empowerment will be best defined as a way of bestowing upon employees ‘the power to use more judgment and discretion in their work and to participate more fully in decisions affecting their working lives’ (Legge, K, 1995:84). Others are more sceptical. Armstrong (1996) points out that ‘Empowerment, for example, may mean little more than giving employees the opportunity to make suggestions for change’ (Armstrong, 1996: 76). In practice, empowerment is intended to release active employee engagement only so long as it falls within the parameters for which it was selected as a strategy. In most organisations it is ‘management which defines and adjudicates and ultimately exercises control’ (Armstrong, 1996: 78). The concept of empowerment ‘is based on the belief that to be successful, organisations must harness the creativity and brain power of all the employees not just a few managers’ (Graham & Bennett, 1995: 3). The idea that everybody in the business has something to contribute represents a radical shift in thinking away from the old idea that managers managed and the workforce simply followed orders. The fact that empowerment does represent a radical shift in thinking explains why, in many organisations, the initiative has failed. Empowered organizations are composed of empowered persons, although it is not necessarily true that a group of empowered persons automatically creates an empowered organization. Organizations that are ‘truly empowered have moved out of the old paradigm of competition and beliefs in limitation and scarcity’ (Sparrow & Marchington, 1998: 291). The face of the contemporary workplace is drastically changing. More and more companies are realising the value of more ‘flat democratic organisational structure’ (Mabey et al, 1998: 23) over the traditional autocratic, hierarchical management styles. In contrast to empowered workplaces, disempowered workforce suffers from poor self-esteem, lack of a personal vision and a feeling of hopelessness. These ‘attitudes and beliefs form inner barriers that block growth and proactive development’ (Legge, K, 1995: 63) and manifest in the worker in the form of reluctance to accept responsibility, hesitance to communicate openly, lack of commitment and ownership and, ultimately, in below average performance. Such employees ‘become passive passengers who are more focused on having their personal needs met than on contributing fully’ (Sparrow & Marchington, 1998: 82) so that the company can grow. Because they feel afraid, uncertain and insecure, they will unconsciously sabotage new interventions and approaches. An example of this is the resistance management often experience when implementing a ‘quality management system’ (Sparrow & Marchington, 1998: 82). In this way employees become a stumbling block to progress instead of much-valued assets. In companies where managers make a concerted effort to delegate and share power and control, the ‘results are not always impressive’ (Graham & Bennett, 1995: 93). The reason for this is either a lack of understanding of the nature of empowerment, or a greater focus on applying a set of managerial techniques than on creating conditions that are essential for empowerment to thrive. Where empowerment does not work it is because ‘people do not think it through’ (Mabey & Salaman, 1997: 83). To avoid such failures it is important to gain commitment for the senior management team, and then to cascade this down to other levels of management. The hardest group to convince about empowerment are ‘middle managers’ (Spencer & Pruss, 1992: 92), because it is their jobs that are most likely to be affected. It is because these managers often have the most to lost that they may have a tendency to undermine or delay implementation of a new policy. The implementation of empowerment in organisations instead of the traditional hierarchies means a ‘flatter organisational structure’ (Cole, G, A, 1997: 57), which can give rise to considerable resentment and individual resistance. There are, naturally, many problems that can arise in the empowerment process. Many workers may ‘resist these new responsibilities’ (Mabey et al, 1998: 23); they in fact like having their decisions made for them and will resent the extra burdens (and work). There still may be those workers who resent the implications of greater self-direction, possibly even arising from an obvious fear. There is an interesting theory underlying this reaction. Maslow has called this the Jonah Complex, ‘the fear of one’s own greatness’ (Maslow, 1971: 34). While Maslow discussed this term in a more mystical, spiritual context, it is associated as a sort of classic block to self-actualisation. Since empowerment speaks to the same sort of needs as self-actualisation, it could be drawn that there is the possibility of a collective sort of Jonah Complex at the heart of many conflicts in organizational transitions. Employees may also be ‘cynical and suspicious of this approach’ (Gennard & Judge, 1997: 235, Hitchcock and Willard, 1995:27) as another way to get more work out of them for less money. However allowing employees to take an active part in the change process from the very beginning, and showing them that their organization is truly changing will remove some of their wariness. There is also the danger of the ’employees feeling too empowered’ (Legge, K, 1995: 57); in feeling so independent of other facets of the organization that there might also be troubles in transitioning to teams. Empowerment supports organisational objectives at the expense of the individual worker to ‘speed up the decision making processes and reducing operational costs’ (Sparrow & Marchington, 1998: 293) by removing unnecessary layers of management such as staff functions, quality control and checking operations. In retrospect empowerment is usually advocated to ‘release the creative and innovative capacities of employees’ (Armstrong, M, 1996:386), to provide greater job satisfaction, motivation and commitment and giving people more responsibility enables employees to gain a great sense of achievement from their work therefore. The reasons for ’empowerment emerging as a concept for our time’ (Armstrong, M, 1996:385) is the need to generate energy release in employees by providing them with visionary leadership and a supporting environment and by treating them as a valuable asset to be invested in rather then as a cost despite the fact that organisatio ns are driven by profit generating, cost reduction and market pressures. Empowerment at workplace level has ‘greater justification for management in HRM terms’ (Beardwell & Holden, 1994:582). Management needs to decide how much power to delegate to employees while controlling their levels of creative energies and at the same time ‘not undermining managerial prerogatives’ (Beardwell & Holden, 1994: 582). TQM (total quality management) ‘suggests a system whereby worker empowerment is restricted very much within the boundaries set by the management’ (Beardwell & Holden, 1994: 582). Training can provide ‘an opportunity to empower and motivate employees’ (Honold, L, 1997). Empowering workers in this small way (i.e., schedule the training sessions) during the actual implementation of the organizational change can provide workers with a small degree of control over what is essentially a change in process over which they have no control. Empowerment can be argued ‘as an objective in its own right as a means of extending worker satisfaction’ (Gennard & Judge, 1997: 211). This can be related to the concept of Quality of Working Life (QWL). It refers primarily to how efficiency of performance depends on job satisfaction, and how to design jobs to increase satisfaction, and therefore performance. The early psychological basis of QWL and of justifications of empowerment relating to increased worker motivation was Herzberg (1968). Herzberg developed a theory called the two-factor theory of motivation. Herzberg argued that ‘job factors could be classified as to whether they contributed primarily to satisfaction or dissatisfaction’ (Spencer & Pruss, 1992 : 64). There are conditions, which result in dissatisfaction amongst employees when they are not present. If these conditions are present, this does not necessarily motivate employees. Second there are conditions, which when present in the job, build a strong level of motivation that can result in good job performance. Management very rarely discusses the practical problems in attempting to apply empowerment through ‘quality management’ (Mabey & Salaman, 1997:34) therefore employee views and feelings are unheard. The argument in supporting quality management requires an increase in ‘workers skills and results in genuine employee empowerment’ (Mabey & Salaman, 1997:34). However, in contrast to the optimistic approach is the argument that empowerment through quality management results in the ‘increasing subordination of employees in return for little or no extra reward’ (Mabey & Salaman, 1997:35). Recently, empowerment has become ‘an important Human Resource Management tool’ (Graham & Bennett, 1995: 93) in many organisations. It has been portrayed as the ultimate tool to access unleashed potential and help leaders get the best from their people. In reality, however, organisations that are trying to empower people may be fighting an uphill battle. Managers who harbour a fear that affirmative action may jeopardise their jobs, may be more worried about keeping their jobs than about empowering others. With the rationalization of layers of management, promotion is becoming less realistic and, therefore, middle managers share with non-managerial employees ‘growing feelings of cynicism as well as a heightened sense of estrangement from the predominant goals and values of their employing organizations’ (Denham, N et al, 1997). According to Maslow (1998), people need a sense of ‘self-determination, autonomy, dignity, and responsibility’ (Legge, K, 1995: 221) to continue to function in a healthy, growth-motivated way. When placed in an environment where any or all of these qualities are removed from them and they are instead ‘forced to submit to another’s will and think and act under constant supervision’ (Legge, K, 1995: 221), their sense of esteem and self-worth is robbed from them. The implementation of empowerment can be used successfully as a HRM tool as it provides a competitive advantage ensuring ‘organisational survival’ (Mabey & Salaman, 1997:25) and at the same time protecting employees jobs. However, employee’s maybe compelled to work harder and more flexibly ‘for their own good’ (Mabey & Salaman, 1997:25) otherwise they might be made redundant for the greater good. The aim of empowerment is to ‘enable employees to actually have to deal with problems to implement solutions quickly and without recourse to supervisors’ (Gennard & Judge, 1997: 71) and or higher levels of management. This is increasingly necessary as large and bureaucratic organisations ‘delayer’ (Beardwell & Holden, 1994: 91) management hierarchies in the search for administrative efficiency and lower costs. Employee empowerment is a very important aspect when considering human resource management. The failure of employers to give employees an opportunity to participate in decisions affecting their welfare ‘may encourage union member ship’ (sparrow & Marchington, 1998: 53). It is widely believed that one reason managers begin employee involvement programs and seek to empower their employees is to ‘avoid collective action by employees’ (Cole, G, A, 1997: 83). Employee empowerment offers the employers and the employees the chance to be on the same level, so to speak. Empowerment allows them to help make decisions that affect themselves, as well as, the company. Basically, through empowerment, employers and employees are in a win-win situation. The ’employees feel like they are needed and wanted, while the employers gain satisfaction through their prosperity’ (Mabey & Salaman, 1997: 64). Employee empowerment can be a powerful tool. The now advanced leadership style can ‘increase efficiency and effectiveness’ inside an organization (Graham & Bennett, 1995: 13). It increases productivity and reduces overhead. Overhead expenses are those needed for carrying on a business, i.e. ‘salaries, rent, heat and advertising’ (Mabey & Salaman, 1997: 39). It gives managers the freedom to dedicate their time to more important matters. Managers can highlight the talents and efforts of all employees. The leader and organisation take advantage of the ‘shared knowledge of workers’ (Beardwell & Holden, 1994: 64). Managers at the same time ‘develop their own job qualifications and skills attaining personal advancements’ (Spencer & Pruss, 1992: 38). Empowered employees can make decisions and suggestions that will down the line improve service and support, saving money, time and disputes ‘between companies and their customers’ (Gennard & Judge, 1997: 291). Empowerment of qualified employees will provide exceptional customer service in several competitive markets; therefore it will ‘improve profits through repeated business’ (Beardwell & Holden, 1994: 76). Customers prefer to deal with employees that have the power to manage arrangements and objections by themselves, without having to frequently inquire of their supervisors (Beardwell & Holden, 1994: 76). Empowerment is a strong tool that will increase ‘revenue and improve the bottom line’ (Sparrow & Marchington, 1998: 280). Empowerment is also the best way to ‘promote a good long-lasting employee-customer relationship’ (Sparrow & Marchington, 1998:32). Empowerment also brings benefits to employees. It makes them feel better about their inputs to the company; it promotes a greater productivity, and provides them with a ‘sense of personal and professional balance’ (Cole, G, A, 1997: 91). It exercises employees’ minds to find alternative and better ways to execute their jobs, and it increases their potential for promotions and job satisfaction. It results in ‘personal growth’ (Mabey at al, 1998: 174) since the whole process enlarges their feelings of confidence and control in themselves and their companies. It is a process that makes workers utilize their full potentials. This enables them to stay behind their decisions, assume risks, participate and take actions. It is a ‘win-win situation’ (Wilkinson, A, 1998); customers benefit from sharp employees; organizations benefit from satisfied customers and sharp employees; and employees benefit from improving their confidence and self-esteems. Benefits come with changes in the organization’s culture itself. Benefits require ‘changes in management and employees’ (Mabey at al, 1998: 54). For empowerment to succeed, the ‘management pyramid’ (Mabey et al, 1998: 54) must be inverted. Old-fashioned managers must take a step back and for the first time serve their subordinates and give up control. Old-fashioned employees must also agree to changes. They could see ’empowerment as a threat’ (Spencer & Pruss, 1992: 147), especially if they became use to the convenient old style of management structure where the ‘rules and decisions always came from above’ (Legge, K, 1995: 94). Employee involvement and participation schemes are to ‘enhance job responsibility’ (Legge, K, 1995: 24) by providing individuals with more influence over how they perform their tasks (employee empowerment). Each individual can make a personal decision on how to perform his or her task instead of being instructed on how to do so by management. When employees are involved, they have some influence on how they perform their job. This in turn is likely to ‘increase their contentment with the job’ (Mabey at al, 1998: 134), the probability that they will remain in that job and their willingness to except changes in the task that make up the job. Individual employees are more likely to be ‘effective members of the workforce’ (Sparrow & Marchington, 1998: 76) if management taps into their knowledge of the job by seeking their opinion on how the job should be performed and how it can be organised better. For employees, the greater empowerment and control given to frontline staff and to their teams has meant a great degree of freedom than ever before in controlling their own working lives (Sparrow & Marchington, 1998:166). The power that managers have, the capacity that managers have to influence the behaviour of employees and work responsibilities, must be ‘now shared with employees’ (Gennard & Judge, 1997: 73) through the creation of trust, assurance, motivation, and support for competitive needs. Work-related decisions and full control of the work is being pushed down towards the lowest operating levels (Armstrong, M, 1996: 58). Self-conducted teams have also emerged, which are groups of empowered employees with no or very little supervision. These groups are able to ‘solve work problems, make choices on schedules and operations, learn to do other employees’ jobs, and are also held accountable and responsible for the quality of their outputs’ (Beardwell & Holden, 1994: 12) Guest (1987) argued under ‘high commitment management’ workers would be committed to management’s vision, and that management would favour individual contracts over collective agreements as a mean of furthering worker commitment and dependence, thus making unions redundant. Employees who feel they are in a stable work environment ‘will feel more secure and empowered’ (Cole, G, A, 1997: 94). Advancement opportunities and rewards/incentive programs should also be implemented, as they feed into how committed and employee feels to making positive contributions and whether or not they are recognised for their efforts. Morale, too, provides a good measure of the culture of the organisation. Organisations with a ‘restrictive, secretive environment where information is tightly controlled’ (Beardwell & Holden, 1994: 162) will have less informed less empowered employees. Organisations with a more open environment, where ideas are encouraged from all levels will have a freer flow of information, better-informed employees, and thus higher empowerment. Through the process of employee empowerment, ’employees feel more valued’ (Beardwell & Holden, 1994: 40) because they are able to participate in the planning process and the decision making process. Empowerment gives employees the opportunity to contribute to the company’s overall success (Beardwell & Holden, 1994: 40). This helps an employee feel that he/she is truly valued, rather than that they are just a back to be stepped upon by those trying to reach the top. All in all, if the employee is happy with their job, than a paying customer will see that and want to return. Empowerment allows an employee to find ‘new ways to express their creativity’ (Armstrong, M, 1996: 161). Through creativity, employees are able to make sales or transactions an unforgettable and pleasurable experience for customers, thus ensuring the customers return. Employee empowerment can have a ‘profoundly beneficial impact on the bottom line if used correctly’ (Mabey et al, 1998: 18). Empowerment allocates responsibility to an employee and creates the motivation to surpass customer expectations. In order to keep customers for life, employers must empower their employees to make their own decisions. Empowerment gives ’employees the opportunity to make decisions and suggestions’ (Cole, G, A, 1997: 39) that will down the line improve service and support, saving money, time and disputes between companies and their customers. Empowerment is an aspect, which must be considered in ‘negotiating an effective team contract’ (Spencer & Pruss, 1992: 69) .The team must be empowered to seek and find information across the existing management structures. The communication aspect of empowerment means that the team must be clearly shown where their work adds value to the company, where their effects will show results and where their work fits in with the company’s objectives. ‘Organizations wishing to instil a culture of empowerment must find a way of establishing systems and processes that do not restrict employees. By concentrating on what behaviour is considered optimal for the employees and what they do well, management can adapt, develop and change the organizational structure to produce the sought after behaviour’ (Erstad, M, 1997). Culture changed programmes are ‘commonly promoted’ (Mabey et al, 1998: 132) to increase the power of the worker, through empowerment. However, critics have argued empowerment is a means of increasing work intensity and gaining greater managerial control over labour (Brambell, 1995, Legge, 1989). Conclusion Work place attitudes such as ‘praising teams for success and punishing teams for failure are inherent in our society’ (Mabey et al, 1998: 32) where winning and survival have become synonymous. Businesses are installing empowerment into their organisations to ‘give people more responsibility and asking them to test the corporate boundary limits’ (Graham & Bennett, 1995: 91). A t the same time, organisations are asking staff to be more entrepreneurial, and take more risks. It can be argued employees who empower themselves can be called troublemakers and those who take entrepreneurial risks and fail are referred to as failures. The business ethic which condemns failure as a bad thing is going to ‘restrict its best people’ (Beardwell & Holden, 1994: 12), force them to avoid taking risks that may one day be beneficial and will prevent the team experiencing the excitement of the empowerment which is vital to motivation and team dynamics. The advantages gained through empowerment are numerous. Employee empowerment allows an organization to unleash the vital, untapped forces of employee creativity and motivation to solve business problems (Legge, K, 1995: 50). Empowering employee also allows them to make decisions on the spot. This is very important when you work in an industry where you work directly with a paying customer. When employees are empowered, the employer enables them to offer full service to their clients and protect them from the competition. ‘The rewards of empowerment outweigh the risks of losing the employees themselves’ (Spencer & Pruss, 1992: 203). The retail industry is a perfect example. Managers are ‘learning to give up control’ and employees are learning how to be responsible for the actions and decisions (Cole, G, A, 1997: 34). It is fundamental that management shares information, creates autonomy and feedback, and trains and creates self-directed teams for empowerment to work properly. Managers often prefer not to ‘communicate with employees, and not to share some extremely important information’ (Beardwell & Holden, 1994: 247) with them, but an effective leader must have no hidden agendas. They must treat employees as ‘stakeholders for the road of success’ (Beardwell & Holden, 1994: 247). Employees must have a clear vision of success, because if they are not aware of what success means to the company and where the company is heading, there is no way they can feel empowered to help accomplish this success. ‘Empowerment is not something, which can be passed over from management to employees as a pen is handed from one person to another. It is a complex process, which requires a clear vision, a learning environment both for management and employees, and participation and implementation tools and techniques in order to be successful’ (Erstad, M, 1997). Â   Bibliography Armstrong, M (1996) ‘A Handbook of Personnel Management Practice’, Sixth Edition, Kogan Page Beardwell, I & Holden, L (1994) ‘Human resource Management- A contemporary perspective’, Pitman Cole, G, A (1997) ‘Personnel Management’, Fourth Edition, Letts Denham, N, Ackers, P & Travers, C (1997) ‘Doing yourself out of a job? : How middle managers cope with empowerment’ , Employee Relations; Volume 19 No. 2; Erstad, M (1997) ‘Empowerment and organizational change’, International Journal of Contemporary Hospitality Management; Volume 9 No. 7; Gennard, J & Judge, G (1997) ‘Employee relations’, Institute of Personnel & Development Graham, H, T &Bennett, R (1995) ‘Human Resources Management’, Eight Edition, M+E handbooks Honold, L (1997) ‘A review of the literature on employee empowerment’, Empowerment in Organisations; Volume 5 No. 4 Legge, K (1995) ‘Human Resource Management-Rhetoric’s & Realities’, Macmillan Business Mabey, C & Salaman, G (1997) ‘Strategic Human Resource Management’, Blackwell Business Mabey, C, Skinner, D & Clark, T, (1998) ‘Experiencing Human Resource Management’, Sage Sparrow, P & Marchington, M (1998) ‘Human Resource Management-The New Agenda’, Pitman Spencer, J & Pruss, A (1992) ‘Managing your team’, Piatkus Wilkinson, A (1998) ‘Empowerment: theory and practice’, Personnel Review; Volume 27 No. 1